Sesderma begins to comemercialize its products in China
Sesderma has just launched its new website in China. This website is integrated into the TMall platform, operated by Alibaba Group and will focuse on online retail (B2C). This platform is created for local and international Chinese companies wishing to sell their products to consumers in mainland China, Hong Kong, Macao and Taiwan. It integrates Sesderma as well as other industry companies.
Through this new initiative Sesderma continues its policy to promote the company’s internationalization and strengthen its presence in China, as well as its digital positioning.
By 2020, China will be the world’s largest cosmetics market. In particular, in 2015, e-commerce took over 19% of skin care products, a long way from 2010 with only a 3% sales total.
According to a report by the Finance and Trade Office of the ICEX, although Spanish exports are currently placed 19th in the ranking of total exports to China, the positive evolution of 2015 in comparison with the previous year stands out, with nearly a 60% increase..